Ideas Increase Brand Exposure

Other than the most elite super-luxury goods, the days when brands were either positioned in the prestige or mass market have disappeared.

A new premium brand sector representing ‘affordable luxury’ has been created bridging the gap between luxury and commodity. It is being attacked by luxury brands such as Mercedes Benz aiming for a broader audience and by the High Street with chains like Top Shop linking with famous celebrity designers to broaden their appeal and increase their margins.

Dellar Davies delivers experiential communications with a difference. We create exposure for premium brands with their traditional and not so traditional audiences.

We have been working with Fairline Boats plc and National Boat Shows to increase exposure for Fairline at the London and Southampton Boat Shows. Through close collaboration, the Main Stage powered by Fairline has become an impressive feature that puts the show and sparkle back into the exhibition.

Fairline's involment extends to stage branding, a luxury viewing deck for their clients, boat product placement and screen and print advertising, as well as an association with the shows and sessions which take place on the Main Stage throughout the London International Boat Show. Fairline Boats gain greater brand visibiliy for current and potential owners of their boats and are able to reflect the lifestyle experience that owning such a boat brings.

If you are interested in discussing ideas to bring your marketing to life through experiential communications please contact us.