350th Anniversary Campaign

The Royal Society is one of the world’s oldest scientific academies. With their 350th Anniversary approaching in 2010 and with their sights set on the future the Society has embarked on an anniversary fundraising campaign with a £100m target. Dellar Davies were chosen to launch and market this high profile campaign.

Marketing Strategy

After careful consideration we devised an approach that would feature how the work of a select number of prolific scientists has impacted on the world in which we live. This approach was designed open our minds to the amazing impact the scientists have on our lives and the benefits that we all have as a result of their work. Case studies consisting of photo shoots and interviews were then conducted to bring their work to life.

Publications

Due to a target audience that consisted of high net worth individuals a ‘case for support’ pack and supporting ‘how to give’ brochures were designed and printed to the highest quality to reflect the level of importance and significance that their support would offer.

Website

A new specific website was designed to reflect the campaign theme, carry important information about the history of the Society and deliver compelling reasons to support this significant project. Click here to view the website.