Idéale Watch Launch

Jaeger-LeCoultre, as part of the Richemont Group, is one of the leading luxury watch makers in the world. Having seen us at work on an event at which it was a sponsor, Jaeger-LeCoultre asked Dellar Davies to handle the launch of a new ladies watch – L’Ideale.

Launch Event

Dellar Davies organised an exclusive launch evening in the sumptuous surroundings of Kensington Roof Gardens. It was invitation-only event with drinks and buffet for around 200 guests. We designed and built the set to complement the elegance of the product incorporating display cabinets for the watches – with two security guards on hand – due to the value and exclusivity of the product! One lucky guest won one of the watches during the evening, which was presented by Miss Switzerland. A jazz band provided the music for what was essentially a fun occasion.

Royal Windsor Horse Show

Following the success of the launch we event managed for Jaeger-LeCoultre, we were asked to organise a marquee at the Royal Windsor Horse Show to preview a new watch range. We designed and constructed a set around display cabinets showing off all Jaeger-LeCoultre watches as well as the new range. We also had a master watch-maker working in the marquee during the Show. With such a valuable product, we had to privide round-the-clock security.