Interbuild

Interbuild is the largest trade exhibition for builders in the UK, held annually at Birmingham’s NEC. Interbuild organiser Emap approached Dellar Davies for ideas on enhancing the exhibition with new experiential features.

Both Emap and individual stand sponsors were enthusiastic about our proposals and we were commissioned to design and build three major features for Interbuild 2008.

Stanley

Stanley Tools had been running a series of tests known as Judgement Day for builders go head to head with challenges using Stanley Tools Fat Max equipment. Our task was to take it to the next level and create an experiential feature at Interbuild (the UK’s largest building show).

We designed and built a dramatic arena to attract attention, create a buzz and challenge competitors to enter the ring and take the challenge. Sound, screens and moving lights brought the contests to life as the main feature at the exhibition.

The Arena and Judgement Day challenges attracted large crowds all day long. Competitors received free Stanley Tools products and traffic to the Stanley Tools retail stand was increased due to this prominent brand experience.

SummitSKILLS

The Sector Skills Council for Building Services Engineering held the UK finals of its SkillELECTRIC and SkillPLUMB competitions at Interbuild. We designed and built the exhibition stand where the finalists battled it out, giving each competitor an individual ‘booth’ where they carried out practical skills tests based on real-life work situations. The two competitions were staged back-to-back, each lasting two and a half days.

Council for Aluminium Building (CAB)

Dellar Davies designed and built a 90 square metre stand to accommodate CAB and four of its member companies. CAB is the only trade body representing the UK Aluminium in Building supply chain so it was important that this feature made a good impact.

We built individual booths for each participating member, a shared communications area as well as a ‘meet and greet’ lounge. The stand had a constant stream of visitors and, because it was themed to provide a strong brand identity, it gave CAB and the four member companies a much stronger presence than they would have had exhibiting individually.